M-Lounge is an exclusive series of events taking place in Germany and Austria. It addresses entrepreneurs and marketing managers. In 2013 M-Lounge took place for the very first time, initiated and organized by GmbH. The company offers chocolate products like pralines with company logos.

The events take place in exclusive locations and the finest in t he fields meet. In short presentations, expert know-how is demonstrated to inspire the audience. Following the slogan ”Learn from the best” products become ”tangible” for influential people: tickets are provided in the shape of a boarding pass or real flight attendants guide through the check-in.

Case study

“The solutions by Novadex convinced us in every respect. Personalization, communication via email and print, an extensive design tool and coherent target group management – Novadex exceeded all our expectations.”


Ronald M. Arndt / Found of M-Lounge

Bayerisches Münzkontor

Bayerisches Münzkontor (Bavarian mint) is one of the largest mail order companies and European market leader for collectables, with coins and medals as its core business. As an international company, Bayerisches Münzkontor supplies collectors in Germany, Switzerland, Austria, Great Britain and the USA, in total more than ten million customers, over six million of them from Germany.

Numerous products and editions of Bayerisches Münzkontor are based onlicensed business with renowned organisations and institutions, such as FC Bayern München and other clubs from the German Premier League as well as the American Smithsonian Institution®. Bayerisches Münzkontor is part of the GÖDE group ( with its headquarters in Waldaschaff (Germany) and in Kreuzlingen (Switzerland) and currently has a staff of 400.

Case study

"With Novadex, we found an easy to handle solution for our international customer communication. It takes the time-consuming adaptations to country-specific requirements off our shoulders and helps to coordinate our cooperation with lettershops from different countries."

Dr. Michael Göde, founder and owner of Bayerisches Münzkontor and GÖDE group


On January 11th, 2011  MEILLERGHP  was established through the joint venture of meiller direct and the operating area Direct Mail of Swiss Post Solutions. 65 percent of MEILLERGHP's shares are held by the Austrian Post while the Swiss Post holds 35 percent of the shares. MEILLERGHP has more than 1.700 employees in six different locations.

MEILLERGHP's strategic focus is to advise on, design and produce addressed, personalized mail shot advertising and to develop customized CRM solutions designed to attract and retain customers. Specific services include producing direct mail and envelopes, mail shot activities using state-of-the-art technologies as well as directing and implementing targeted loyalty solutions through to interactive Smartphone apps which connect the physical world to the digital world.

Case study