Press releases


“Best in Cloud”-Award: Novadex came in 3rd presenting the project ”Golf Spielen” together with their customer MEILLERGHP.

For the second time Novadex successfully made it to the finals of the competition organized by the German magazine “Computerwoche” with the objective to look for the best cloud-solutions of Germany. The prize was awarded on October 24th 2013 in Frankfurt, Germany.

Again, this year the German computer magazine “Computerwoche” awarded Germany's best cloud solutions. The cloud services provider Novadex contended with the testimonial-project ”Golf Spielen” in corporation with the dialog marketing service provider MEILLERGHP in the category ”Public Cloud”. 

“We are pleased to become 3rd out of 12 fellow campaigners in the category ”Public Cloud”. We are looking forward to a successful business relationship with MEILLERGHP, says Hans-Peter Eitel, CEO of Novadex. ”At the same time the third place proves that LetterMaschine is one of the most innovative and future-oriented cloud solutions.” Holger Abeln, CEO of MEILLERGHP, is also content with the result: ”With the project ”Golf Spielen” we successfully demonstrated a new way on integrating personalized communication into decentralized organisations. Congratulations to Novadex on a terrific 3rd place. This is an absolutely remarkable result and a great success for our joint project.”

LetterMaschine is a cloud service for optimized 1:1 cross channel communication. In ”Golf Spielen”, MEILLERGHP realized a project for golf clubs with LetterMaschine. Without needing expertise in layouting, golf clubs can easily create and order personalized club communication. Up to eight personalized cover pages can complete the magazine ”Golf Spielen”, a product of ”Süddeutsche Zeitung”.

LetterMaschine in use by MEILLERGHP
Not only for businesses, communication is of utmost importance. Also for sports clubs it is essential. For this reason, the magazine ”Golf Spielen” was developed 13 years ago in the German newspaper ”Süddeutsche Zeitung”. Today it is one of the golf magazines with the highest circulation in Europe. MEILLERGHP wanted to enable golf clubs to address their members – but not in a letter or email but with a customized magazine for every single golf club. This is how every club can promote their news.

”For the golf clubs, the benefit is apparent: in next to no time they can create a customized magazine. But MEILLERGHP also profits: we are happy to cover a new field of business and to set ourselves apart from the competition. With LetterMaschine the entire creation process becomes transparent. In addition to that you can work collaboratively, both internally and externally. Not only our customers but also MEILLERGHP can profit from that”, explains Holger Abeln.

”We are pleased we could convince MEILLERGHP with our cloud solution LetterMaschine. With the portal option in LetterMaschine we offer businesses, clubs and organisations the opportunity to standardize and customize their communication while collaborating with colleagues and external service providers. At the same time the communication can be customized for every single recipient” adds Hans-Peter Eitel.

About Novadex GmbH
Novadex is an IT company that develops, markets and operates the cloud service LetterMaschine for best-in-class customer communication processes. LetterMaschine enables to create highly personalized 1:1 communication through print and cross-media communication. and

On 11 January 2011, MEILLERGHP was formed from the merger between meiller direct and the direct mail division of Swiss Post Solutions. MEILLERGHP's strategic focus is to advise on, design and produce addressed, personalised mail shot advertising and to develop customised CRM solutions designed to attract and retain customers.