In the travel and tourism industry, products and services are usually marketed via local sales units. Thus, the success of sales and marketing strongly depends on local branches.
The solution: Headquarters manage marketing campaigns while at the same time allowing branches to personalize the material in a regulated process.
Use case: Localized and consistent travel brochures
The headquarters of a travel business provide marketing material (e.g. travel brochures) in Novadex Marketing Shop. Individual travel agencies personalize the brochures in a regulated process. This way, travel brochures are no longer impersonal, but contain contact details, logo and pictures from local travel agencies.
Centralized customer communication management and decentralized campaign runs
- Stick to corporate design
- Globally planed communication combined with local content
- Worldwide access to marketing templates which can be personalized in a standardized process