Franchising is determined by a managing franchiser with a strong brand and franchisees communicating and marketing the brand. Thus, the success of sales and marketing strongly depends on franchisees.
While the franchiser wishes a consistent marketing communication, the franchisees would like to localize and personalize their communication.
The solution: Franchisers manage marketing campaigns centrally while at the same time allowing franchisees to personalize the material in a regulated process.
Consistent marketing communication with an individual character
The franchiser provides marketing material (e.g. flyer, e-mail templates or print mailings) in Novadex Marketing Shop. Franchisees personalize these documents in a regulated process.
- Stick to corporate design
- Globally planed communication combined with local content
- Worldwide access to marketing templates which can be personalized in a standardized process