Personalized member communication despite complex structures of associations

Associations often have a strict hierarchy and a number of sub-organisations. Members' journals, invitations and standard communication are part of an association's marketing.

Usually, there is a two-level communication: On the one hand there is an association's internal communication between management and sub-organisations. On the other hand there is communication between the associations and its members. As most members are no marketing experts they wish to use a simple and efficient communication tool.

Demand-oriented communication for associations

The management personalizes the association's communication in regard to local structures. They only communicate the information relevant for the specific recipient.

Address members in a consistent but personalized way

In Novadex Marketing Shop, the association's management provides templates for the members' journal, newsletter or invitations while at the same time allowing members to personalize the material in a regulated process.